About Us
Our Story
Started With Shared
Coastal Values
Southern Aloha was founded on the beautiful connection between Southern hospitality and the Aloha spirit two cultures built on warmth, generosity, kindness, and genuine community care.
What started as a simple idea evolved into a grassroots movement dedicated to serving coastal communities through meaningful action. Whether it is supporting homeless veterans, organizing beach cleanups, building accessibility ramps, or helping families in need, Southern Aloha believes real impact begins with people showing up for one another.
We exist for people who value authentic relationships, coastal living, community service, and creating spaces where everyone feels welcomed like family.
Our Story
Built Around Service,
Hospitality & Community
Everything Southern Aloha creates is guided by authentic relationships, action-oriented service, and a deep love for coastal communities.
Hospitality First
We welcome everyone with warmth, kindness, and open hearts while creating spaces where genuine connections naturally thrive.
Authentic Relationships
Southern Aloha values real people, honest conversations, and friendships built through shared purpose and service.
Community Action
We believe meaningful change comes through real action, volunteer work, and helping communities where support matters most.
Coastal Connection
Inspired by ocean culture, beach communities, and laid-back living that encourages people to slow down and reconnect.
Our Mission
Dedicated To Coastal
Living & Growth
Southern Aloha exists to bring people together through service, culture, and meaningful action that creates lasting impact across coastal communities.
Protect Coastal Communities
Supporting clean beaches, environmental care, and preserving the spirit of coastal living.
Serve Through Action
Creating real-world community impact through volunteer projects and hands-on support.
Grow The Movement
Expanding chapters across the coast while maintaining authentic relationships and community values.
YOU DON'T HAVE TO
BE FROM HERE.
A movement. A community. A way of life. Your people are out there find them at your nearest chapter.
About Jason
Meet The Mind Behind
Southern Aloha
Southern Aloha was born from two places that captured my heart, the South and Hawaii.
Growing up in the South, I learned the value of hard work, hospitality, family, and treating people with respect. Those values shaped who I am and how I approach life and business every day.
Years later, after working on a cruise ship in Hawaii, I made the life-changing decision to move to Maui, where I spent five incredible years immersed in the islands’ culture, community, and way of life. It was there that I truly fell in love with the spirit of Aloha, a philosophy built on kindness, respect, generosity, and genuine human connection.
The more time I spent in Hawaii, the more I noticed something remarkable: the values that define Hawaiian culture weren’t all that different from the values I grew up with in the South. Both cultures place a strong emphasis on hospitality, community, family, and making people feel welcome.
That realisation became the inspiration behind Southern Aloha.
Our mission is simple: to bring together the warmth of Southern hospitality and the welcoming spirit of Aloha in everything we do. Whether you’re a longtime customer or discovering us for the first time, we want every interaction to feel authentic, personal, and meaningful.
Southern Aloha isn’t just a name, it’s a reflection of a journey, a lifestyle, and a belief that people are at the heart of everything.
